RED BULL SIGNATURE SERIES ANNOUNCES ADDITION OF OAKLEY PRO BALI TO 2013 SEASON
New York, NY – June 25, 2013 – The Red Bull Signature Se ...
New York, NY – June 25, 2013 – The Red Bull Signature Series today announced the addition of the Oakley Pro Bali to the 2013 season, joining some of the most prestigious action sports events in the world. With an event window from June 18-29 at Keramas in Bali, the surf event will air August 11 on NBC, during a two hour Red Bull Signature Series broadcast.
“We’re excited to make the Oakley Pro Bali the latest addition to the Red Bull Signature Series,” said BJ Carretta, Vice President, Marketing and Communications, Alli Sports. “Its unique location and high level of talent make it an ideal event to share with the world through our broadcast platform on NBC.”
While Keramas has long been known for its high-performance surfing, this is the first time the reef break will be home to a sanctioned ASP World Championship Tour event. During the two-hour show, surfers and fans can look forward to watching the world’s top 34 surfers compete for important World Championship Tour points. With barrel, turn and air sections, the Keramas break is arguably the most high-performance wave on the Tour.
“Keramas will undoubtedly showcase the exceptional skill level of the world’s best surfers,” said Sean Eggert, Director of Sports Marketing, Red Bull North America. “The addition of this event to the World Tour and its inclusion in the Red Bull Signature Series further underscores our mission of bringing best-in-class action sports to a global audience.”
“Oakley is proud to showcase the progression of surfing with the addition of the Oakley Pro Bali to the ASP World Championship Tour. This event marks the next step in the evolution of Oakley’s commitment to the sport of surfing,” Patrick McIlvain, Oakley VP Global Sports Marketing, said. “Now that we’ve taken that step we are pleased to be included in the Red Bull Signature Series and highlight what is already proving to be an historic event.”